Business of Software 2009: Session Lessons Day 2

How to give your company soul - Ryan Carson
For my money, this was the best session of the conference and was the session that paid for the conference by itself. Basically Ryan stepped through 8 things you have to do to make your company remarkable. While I disagree that all eight are important, I can say doing most of them will lead to a great company. I won't share all the ideas, but there are two really important ones I believe every company needs to work on. The first is to give back to the community. What community? In Ryan's case he is talking about the region where he lives and works. While this is an excellent idea and one I believe in myself, I also think it is important to give to another community. This is why White Light Computing sacrifices all it does for the Southwest Fox Conference, and why each employee has the directive to surf forums to answer questions, step up to do presentations at user groups and conferences, and contribute through blogging and tool development. Sharing is caring. Ryan notes it costs very little financially, but can absorb a tremendous amount of time. I consider it an investment. The other is to love your customers. I know a number of companies that follow the "love them and leave them" model, which fails miserably. Ryan focuses on physically meeting with customers, never allowing backtalk, and never talk disrespectfully. This is hard because we are all humans and have a tendency to want to point out failings or missteps. This was a talk filled with insight and over the top approaches to building a remarkable business. This is definitely something I am shooting for!
(six stars - yea, cheating on the five star scale)

Telling Stories - Paul Kenny
This session was all about story telling to sell your product. I will admit I was thinking this was going to be a session I caught up on email, but in reality I got a ton of inspiration from this session. Probably because he told a story to sell me on the idea {g}. The key quote from this session: "Data explains, stories inspire." Honestly, I want customers to be inspired to buy our services. I want delegates to be inspired to come to one of my conference sessions. Heck, in grade school we got the training we needed for this in the "show and tell" part of class. Why not use this training in our business?
(five stars)

Marketing Flops to Blockbusters - Chris Caposella
I was really looking forward to this session since I recall the time Chris was on stage at the Microsoft FoxPro DevCon in Orlando with Tod Neilson and the "Challenge Me / Could that have been written in FoxPro? No, but it could have" skit they put on. Probably one of the most memorable keynote sessions given at any FoxPro conference. Chris highlighted his career at Microsoft and talked about the big demo crash with Bill Gates demoing a new version of Windows and getting the dreaded Blue Screen of Death. Interesting, that turned out to be a blockbuster because it generated a lot of buzz in the press. Sort of proving once again, there is no such thing as bad press. Chris outlined three different Microsoft products that went from flops to success and one that just flopped (Office Accounting Professional). He discussed the honest reasons why they flopped and why they succeeded, which was refreshing to see. The key questions you have to ask yourself: Are you in this for the long term? Is the product game changing or category defining? This was a good session. Later on Twitter I asked Chris if the "Challenge Me" keynote was completely rehearsed or partially spontaneous. All rehearsed, as expected.
(four stars)

How many kittens is an iPod worth? - Neil Davidson
The Cranky Project Manager got the Swine Flu the week before the conference so Neil Davidson (as organizer) had to fill the slot. Neil has written a book on pricing software so it was not surprising he was going to step in and do a session on pricing. I can read the book to get what I got out of the session. Neil was not a dynamic speaker and the topic was a little dry. Fortunately it was also short.
(two stars)

Cognative Seduction - Kathy Sierra
Kathy was the most/best prepared speaker of the bunch. She rarely looked at her slides and kept transitioning from one slide to another as if the slides were telling the story while she was telling the story. I am not sure how many slides she had in the deck, but I am guessing more than 150 for the hour. The idea here is marketing to your customers by giving them the deep seeded desire to buy your product or services. I loved here statement: get lucky is not a business model. Although I truly believe luck is an important part of succeeding in business. Her points on giving your users superpowers through your software is another one of those - duh moments. Software should be easy to use and more importantly empower the users to be successful.
(five stars)

Beyond Crack Cocaine: 9 Weird Ideas on Happiness - Jennifer Acker
When I first read what this session might be about I thought it was going to be one of those motivational sessions. You know, do this and you will be happy. It was not. Before the conference delegates were invited to take a survey on what makes them happy. She used the results along with her past experience with similar surveys to convey her message of what makes us happy. Jennifer started out with the statistic that it takes 24 minutes to get into a zone where you lose track of time focusing on the task at hand. The average developer is interrupted every three minutes. Developers and management are happy when people are productive, so we have to remove the interruptions from our work day. I learned this years ago when I moved Outlook to checking email every 3 minutes to 30 minutes. 10x less interruptions in my day. At first Twitter was interrupting me every minute with updates, now it rarely interrupts me. Better time in the zone. Contributing to the social good makes people feel good. Find your productive time and focus on your work during that part of the day (another thing I learned years ago). Time shift until you find your sweet spot. My favorite point she made though is to reward yourself for completing tasks. As I tweeted, this affirms my sushi and ding-dongs reward system! Great session and a perfect way to end the day.
(five stars)

Evening
Speaking of sushi, I convinced Dale and Jeff to go out for Japanese food after we went to the bar where one company invited the entire conference out for drinks after the sessions. Sushi was good. Sleep afterwards was also a good reward.