Monday, February 06, 2006

Super Commercials were a dud

I was happy to see Detroit put on a great Super Bowl XL and I have some hope the world will see our fair city in a different light. I did watch some of the game as I coded and it was better than the commercials in my opinion.

My favorites:
1) FedEx Caveman (especially the end where he stomps out of the cave and gets crushed by a dinosaur)
2) "Monkeys/Jackass" (created a sensation of "I've been there before")
3) MasterCard McGuyver
4) Stunt City (unfortunately I don't recall the company name so how good was it?)
5) Bud Light's Roof Problem Fixers (especially using the vent as a cooker)
6) Rock Financial's - Chauncey Billups, Ben Wallace, and David Hall (from Rock) watching the Super Bowl on the Palace Vision screen (this was a local commercial not shown to the national audience)

Worst commercials:
1) Burger King Whopperettes (by a landslide, the PR firm should be publicly humiliated)
2) Cadillac Models coming out of the water
3) Dove's female self-esteem movement (I agree with the fundamental concept, but why spend 2.5 million for 30 seconds?)

I am not even mentioning the flat out boring ones. So much wasted money. I guess I question most companies choice of spending 5 million a minute, but I figure I could easily set up a foundation on 2 minutes worth of spending. So many homeless people could be sheltered and feed. So many sick kids could be healed. So many disadvantaged people could be educated. Oh well, don't expect ever to see a White Light Computing ad during a future Super Bowl.

For the record, it was a productive year on the coding front. {g}

I was also happy to see Jerome Bettis and Bill Cowher walk off the field a champion. I also proved once again that I cannot pick a winner in this game. If the Lions ever make it to the Super Bowl in my lifetime I will root for the other team.


At 2/07/2006 05:10:00 PM, Blogger Toni M. Feltman said...

You are so right about some of the commercials. That Burger King one was just too out there. What about the Hummer born from Super Robot and Dino King?

My favorite by far was the pony trying to pull the Budwiser wagon.

Regarding the Dove movement. The reason for 2 million for 30 seconds is because of the sheer number of anorexic or bulimic girls watching the superbowl. The problem is that they didn't really get the job done as well as they could have. That was a bummer.



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