Archive for July, 2010



For the last four years White Light Computing has supported the efforts of Southwest Fox and the Fox Community with a scholarship to one person who registers for the conference. You can read all about the scholarships for the 2010 conference on the Southwest Fox Scholarships page.

The first year I did it to help Bob Kocher as an incentive to get some people to register for the conference. It is hard to measure what marketing gimmicks work and which ones are less successful, but Bob noticed an uptick in the registrations after I made the offer. During that experience I realized that it was more than getting people to register for the conference, it was about giving back to the community. I fully understand the importance of education in one’s career and good conferences are an excellent approach in the grand scheme of advancing and pushing the technology learning curve. The conversations with the winners is enjoyable because the winners are first surprised and second, appreciative that someone would help with the costs of going to the conference.

This year I mixed it up and decided to offer two US$150 scholarships, which turns out to be double the fun. The Director of Marketing at White Light Computing (my oldest daughter, and yes the title is not real because she will expect some sort of salary) picks the winners each year. This year she first picked the top 10, and then picked the final two. The winners this year are:

  1. Prentiss Berry of Pensacola, Florida: last year was Prentiss’ first Southwest Fox.
  2. Allan Gordon of Littleton, Colorado: this is Allan’s third year coming to Southwest Fox.

Both gentlemen are looking forward to this year’s conference and are excited by the sessions and presenters we have on the schedule.

Visual Studio 2010 Ultimate with MSDN

White Light Computing also contributed a copy of Visual Studio 2010 Ultimate with MSDN which retails at US$11,899. Now I see myself as a generous person, but even a company as successful as White Light Computing is not going to plop down close to twelve thousand dollars to give away to someone in the Fox Community. Not this year.  The Microsoft Developer Division provided each MVP with three licenses to share with other developers. I decided to offer one of these to give away to one person who registered for the Southwest Fox Super-Saver discount.

The winner of the Visual Studio 2010 Ultimate with MSDN is: (drum roll please….)

  1. Mary Pilon of Farmington, Michigan: this is Mary’s fourth year coming to Southwest Fox and she is a fellow officer of the Detroit Area Fox User Group!

Congratulation to everyone who won!

Thanks to Microsoft and in particular S. Somasegar, who is the Senior Vice-President from the Microsoft Developer Division and provided the license for me to give away.

And thanks to all who have registered for Southwest Fox 2010. Your support for our conference is truly appreciated and critical to making the conference a success each year.