Home » Conferences, White Light Computing Press Release » DevLink 2011: Selected as Speaker

For the second year in a row I am speaking at DevLink. The organizers have selected my “Mocking the Customer” session, which I enjoyed presenting with positive feedback at two conferences last year:

In the past I have found that customers like to change their mind about what they want. This normally happens once they see the implementation of what they asked for during the first round of requirements discussion. Developers work hard to put together the user interface using the designers, but it is relatively expensive to the customer base if it gets thrown away. Sure there are times when we hit the nail on the head, but normally I find the real solution does not shine until the customer “spits on it.”

Balsamiq Mockups is a designer that lets developers and non-developers alike build wireframes/mockups. These are blueprints for how the application user interface can look or work. Developers and users can sit down and flow through the application before hours of development are completed. Balsamiq Mockups facilitates the creation of the wireframes with lots of controls developers are using from the toolboxes provided in the native application designers.

You will learn:
* What the benefits are when you wireframe with your users
* How you can leverage customers and designers/artists to create mockups
* How easy it is to create mockups
* That wireframing actually leads to more business, and doesn’t take away revenues from development
* The different ways Balsamiq Mockups makes you a more agile developer/team

I really enjoyed DevLink last year and I look forward to meeting up with old and new friends in Chattanooga (new home of the conference) August 17th to 19th, 2011.

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